I think all businesses and organizations, today the Internet presence (and community presence) "required" to stay ahead. Despite this, there is no interesting content to the public, which makes it inefficient.
The process starts with planning
The first step in the process look for someone to invent and produce content on a future page. There are plenty of websites you've apparently is content, but it seems that this production was not preceded by any design. In many cases, this plan are trying to compensate for interface graphics, and any content, or completely formulaic and uninteresting, the exterior design and the production of multiple time investing. From the website will not even mimic of planning, since the (supposedly) well-designed exterior alone is not a substitute for visits to interesting content. There are very few areas in which the appearance of the primary web page, one viewpoint. Visual artists, painters, photographers, designers can do web content with new bleeding edge technologies and images only. Other business operators who are not creative or artistic activities and businesses not operating as a gallery for companies, the external duct main goal is to produce and design the text content of interest to visitors.In my view, the majority of the sites through the planning process, these mistakes fall into eternal uninteresting.
Because of the design process and the lack of content related to web design look behind waiting for results, not just financial results will not be, but not visitors. Then start again from the interface makeover, or like-hunting on the social web, but since it still does not compensate for missing or irrelevant content, the design will be a lot worse trying. In my view, the majority of these sites through the planning process mistakes eternal uninteresting sinking.
Of course, also part of the content of the image and many others (embed film), so it is no longer talking about a text-only content. Yet somewhere in the text is the most important thing is all the more because of this, and only this will be indexed by Google. For this reason, only pointless thing to think about (Flash content already not constitute sufficient amount of textual content, you're back to a sma...
The developer or contractor you may want to start work, at least when the text content is available in a form which no longer have to make large amount of adjustments. Against this background, the menu system is configured, you can begin creating a pictorial illustrations.
Solution from 1996...
The useful method for organization of the content have been invented long ago, and this is similar to an inverted pyramid (link...). This article written in 1996, with two upgrades. The website content is organized in the menu system, as a tech book has a logical structure multilevel index, or multi level table of contents. Along with the number of levels should not be high (no more than 3). If a lot of article uploaded, another level may use the main menu / sub-sub-sub-menus. If 3th level of contents not enough, the 4th or 5rd level of articles have to be linked from the "parent" article, as opposed to create a fourth level in the menu system.
The design of the levels
The main menu will be the main subject groups, or columns of these categories can be called (as WordPress calls it). For small amounts of processed content to be a one-tier system which is sufficient to include only the main menu. A short corporate presentation or a personal portfolio of these can be. If you can hold, the more important elements graphics (icons, pictures) can be ordered, we do not, we attach a text link. If only one-level menu system, the graphics can be trusted the most important topics, so in this case it is possible to prioritize preserving the advantages of the simplicity of a one-tier structure.
If it is not sufficient for an adequate level of TOC menu, the main menu heading into next column (categories) which is located more articles. Headings in this organization, appearance, given specific "front page" is not the same as the overall appearance and structure of articles. A good solution may be different if the subjects are given different categories or headings processor architecture or design. Not a good thing when a column (Category) front page contains all articles (or most recent five...) placed on the subject appears in its entirety in a row, because it is frivolous, blog-like effect. The official page of small business or e-magazines have to be different than a personal blog. The categories of articles have to be formatted in a different way, less detail if you have images, highlights, what inspires you to read the full article.
The third level of content structure creates additional diffic...